MUMBAI: AOL has launched an online film rental service for Internet users in the UK, with a range of films including leading Warner Bros. Pictures movies.

The service launches with a varied catalogue of full-length feature films and short films to choose from, including well known popular titles from Warner Bros.

Pictures such as Harry Potter and the Philosopher's Stone, Alexander, Batman and Poltergeist, through to more specialist and niche titles. New titles will continue to be added to the service regularly.

'AOL Film Downloads' is available to both AOL members and general internet users. Members can access the library of films via the dedicated film channel on the AOL service itself, while non-members can find 'AOL Film Downloads' at www.aol.lovefilm.com. Once registered, consumers can start to download films to their PC, with prices starting at £2.99 for a full-length feature film.

AOL UK chief executive and chairman Karen Thomson said, "AOL Film Downloads gives broadband users an on-demand option for their home entertainment, delivering the latest films directly into their home for a reasonable price. AOL Film Downloads is an integral part of the recently launched Play Legal campaign, which aims to inform UK consumers about online music, game and film downloading and encourage everyone to do it legally."

Warner Bros. Entertainment UK Limited EVP & MD Josh Berger, said: "Warner Bros. is happy to be in business with our sister company AOL for this new service with LOVEFiLM. The service will allow us to meet the on demand needs of our consumers and enable us to deliver downloadable movies in a convenient way to view, when and how they want it at a competitive price."