MUMBAI: Radio City has appointed Hemant Jain as vice president - strategic planning and alternate revenue.

Hemant Jain will be the chief architect of Radio City's growth plans, helping redefine systems and processes, forging strategic alliances and focusing on convergence of radio across multiple media platforms which include mobile, internet, broadband and out-of-home, states an official release.

On his appointment Jain said, "I am really excited about joining Radio City's talented and vibrant team. Radio is in the booming phase with many new entrants there has been a rapid growth in the industry. It's thrilling to be part of an organization, which is all set to sustain and grow its leadership position. It will be really challenging to guide Radio City to a knowledge- driven, process oriented organisation."

Earlier Jain was with Reliance World (formerly Reliance Web World) as national head - brand management and marketing services, where he spent close to five years setting up a personal services and telecom retail business model, adds the release.

Commenting on this move Radio City CEO Apurva Purohit added, "Radio City is in the process of consolidating its operations. We are building a strong and talented team to drive a sparkling brand and fresh, innovative content. Since our shift to 91.1 we have rolled up our sleeves and I am delighted to have Hemant join us, as this is the kind of leadership we require to keep Radio City on the expansion path."