MUMBAI: MusicIP, music search engine has announced that Disney Consumer Products has licensed MusicIP's MyDJ embedded technology, which allows users to find the music they want to hear and to create instant playlists with a single button, to power the 'MixIt!' feature on its Disney Mix line of portable media players for kids.

MyDJ does a musical scan, playing samples from the musical zones on the device, creating instant playlists of similar songs. Because MyDJ acts on the musical patterns within each track, instead of metadata, it creates fresh and interesting playlists with songs from every corner of a listener's collection, informs an official release.

Disney Consumer Products vice president Global electronics Chris Heatherly said, "With the Disney Mix line of media players, we are making digital music more accessible for kids than ever before. Most players on the market today, are just not intuitive to kids. MusicIP's technology lets us make it magically simple for kids to surf their music collections and make playlists in a fun, innovative way that is fresh in the marketplace."

MusicIP's patented MyDJ embedded navigational technology can work within all portable, home, auto and mobile devices, utilizing new or existing user interfaces.

Launched in 2005, the Disney Mix Stick has established Disney among the top 10 best-selling flash-based MP3 players at U.S. retail, according to The NPD Group. In September, Disney announced two new Disney Mix branded products including the Disney Mix Max which plays videos in addition to music. MyDJ will be supported across the entire line of Disney Mix players, adds the release.