MUMBAI: US broadcaster NBC Universal and compueter chip major Intel have announced the launch of the NBC VIP Access online service.

This will provide on-demand broadband-delivered entertainment content for free to consumers with Intel Viiv technology-based PCs and Centrino mobile technology-based laptops.

NBC.com will provide Intel customers the opportunity to download many of their favorite NBC Universal programs in high-resolution video, including access to the entire fall season of two new shows Heroes and Studio 60 on the Sunset Strip.

NBC Universal Digital Media and Market Development president Beth Comstock says, "Great content coupled with a great experience is a key differentiator on the Web. NBC’s VIP Access showcases some of the best content that we have and we are proud to be working with Intel to deliver the best high-resolution online video experience available to consumers."

Intel’s Digital Home Group VP Kevin Corbett says, "The combination of NBC content with Intel Viiv and Centrino technology will give users a chance to enjoy great television in a high quality format in the living room and on the go. This showcases the value the PC can deliver in providing high-quality entertainment content-previews, full episodes, webisodes, etc-- on-demand."

NBC VIP Access will feature over 20 different NBC Universal broadcast and online programs, including online access to full-episodes of the fall season of Heroes and Studio 60 on the Sunset Strip. NBC VIP Access will also showcase the season premieres of Friday Night Lights, 30 Rock and Ghost Hunters and first scenes from Law & Order: Criminal Intent and Battlestar Galactica. Special extras include The NBC News Special: Bono in Africa, a Battlestar Galactica special and Ghost Hunters: Best of Season One.

The NBCU-Intel collaboration began last year with a jointly developed site on NBCOlympics.com entitled "Your NBCOlympics.com Moments." Consumers using PCs powered by Intel Viiv technology and Intel Centrino mobile technology enjoyed NBC Universal’s Olympic highlights and content in high-resolution format through an easy to use interface.

Intel Viiv technology connects the PC to the TV, and enables consumers to simplify, share and control their sports, games, music and movies with the energy-efficient performance delivered by the Intel Core 2 Duo processor. The technology is widely supported by a number of PC and consumer electronics manufacturers, as well as content and service providers such as NBC Universal. Intel Centrino mobile technology is a set of integrated computing technologies, now with the Intel® Core™ 2 Duo processor, designed to power wireless laptops and make it simple for people to enjoy mobile computing and entertainment.