SINGAPORE: Irdeto, which works in the area of providing content security for digital TV, IPTV and mobile networks, has announced that ETV has chosen its digital TV solution to help protect ETV and ETV2 as they get converted from free-to-air to pay TV services.

ETV VP operations K. Bapineedu says, “ETV and ETV2 are known for providing the best of family entertainment and leading edge news, and thus, it was crucial that we protect this content with the most robust conditional access solution possible..

“Irdeto’s reputation as the proven leader in the industry with an unparalleled record of three generations of uncompromised smart cards in the market was key in our decision to go with their content security solution.”

Irdeto CEO Graham Kill said, “Leading broadcasters like ETV-Network realise that content security plays a key role in securing revenue. Irdeto offers a choice in proven content security solutions that support many different business models creating new business opportunities for content owners and network operators.”

Irdeto’s India country manager Rahul Nehra says, “We are committed to curtailing piracy on local and national levels. In order for ETV-Network to achieve a successful conversion from free-to-air to pay TV services, a tried and tested content protection solution was crucial. We are pleased to be selected by ETV-Network to protect two of its key local-language channels.”