MUMBAI: Music Broadcast Pvt. Ltd. (MBPL) has announced the launch of its seventh radio station -- Radio City 91.1 FM in Jaipur today.
With shows like Rang De Gulabi, Humdum Suniyo Re, Tashan 91, Taake Na Tinak Dhin, Magta Hai Kya, Sunday Taka Tak, Raat Baaki, Total Timepass especially designed for Jaipur, the programming mix of Radio City 91.1 FM includes shades of romance, comedy, josh, fantasy, novelty and masti - something to please everyone, in every mood, according to an official statement.
Along with these we have celebrity RJ Roshan Abbas with Filmcity Express, Love Guru who will solve all the love problems, Meri Kahani - a peep into the life of Legends and Maya will bring the taste of Television on Radio
Radio City 91.1 FM programming is an outcome of an extensive and an in-depth research undertaken by the industry experts. The research findings have helped Radio City to provide listeners with whole lot of programs designed to entertain the Jaipurites. This has resulted in a host of customised programmes reflecting the 'true sound of Jaipur', informs the release.
Speaking on the occasion of the launch, Radio City CEO Apurva Purohit said, "Jaipur is an extremely important market for us and we are eagerly looking forward to engage with our listeners. Our music expertise, innovative programming line-up will stir listeners to indulge in their kind of music. We hope the success we have enjoyed with listeners making Radio City an integral part of their lives in cities like Bangalore, Mumbai, Delhi, Lucknow and the recently launched Hyderabad and Chennai would be duplicated here in Jaipur as well."
As a prelude to the launch, Radio City had organized an RJ Hunt in the city of Jaipur, which received an overwhelming response. The selected RJs were provided rigorous training to hone their skills and develop all-round personality.
Under the Phase II operation, Radio City kicked off in Hyderabad and Chennai. The FM radio station in Mumbai, Delhi and Bangalore are using the 91 frequency, in Hyderabad it is on 106.4 FM and in Chennai, the station is available at 104.8 FM.
