The Hinduja-run cable TV service IN CableNet today denied allegations about the pressure tactics used by them in the Sion-Matunga-King Circle area in Mumbai that made 32 of its operators shift loyalties to the rival SitiCable. Mr Hingorani, CEO of IndusInd Media and Communications said "The allegation is baseless and malicious. We don't use any force or pressure tactics and would never do so."

Company officials said that IN CableNet had set up a state-of-the-art control room in King's Circle in Mumbai and six small time cable ops who were unable to match the level of service decided to part ways.The company claimed that the allegations of browbeating and bullying and were made by a couple of ops who had defrauded the company of Rs 5 million and that police cases had been filed against them.

The cable war will spread in the country and such incidents will be frequent. Every MSO claims to be non-political and non-goon based. If that was the scenario why do the skirmishes keep popping up every now and then?