MUMBAI: Canbara Industries's McCoy has awarded its creative duties, digital strategy and management to Eggfirst in a multi-agency pitch.

McCoy is a home and kitchen appliances brand synonymous with quality, style and range. McCoy has a national presence with a strong dealer network across the country and a significant international presence too.

Canbara Industries chairman K M Shetty said, “We chose Eggfirst as our agency as they seem to understand the business aspirations as well as constraints of an emerging brand. While, over the last few decades, we have delivered great value to millions of consumer households, we are confident that Eggfirst will enable our brand scale newer heights.”

Eggfirst CMD Ravikant Banka said, "On one hand, it is always a delight to work as brand custodians – akin to the agencies in the 70s and 80s, on the other hand, it’s a huge responsibility. That’s what advertising is all about, isn’t it.”

Eggfirst is an award-winning, mid-size, strategic creative and digital agency designed to work with brand owners.