MUMBAI: DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.
Segregated into four segments - Mehfil, Indie Rootz, Jazz and More, and International, the service will be co-curated by composer trio Shankar Ehsaan Loy.
Music+ will give Tata Sky subscribers exclusive access to a rich trove of music content ranging from the classics to the latest launches, and this will include music videos, concerts and artist interviews spanning genres from international pop, country, rock and indie music to jazz and blues, sufi, folk, nazms and ghazals. Subscribers of the service will be able to watch some of the biggest on ground music events and festivals in the country on their screens, says the company.
The proposed line-up of artistes to be featured on Music+ includes Pankaj Udhas, Jagjit Singh, Elvis, Abba, Miles Davis, Eric Clapton, Salim Sulaiman, Armaan Malik, and others.
Tata Sky Music+ will be available on channel number 817 and will be available for all Tata Sky subscribers free for the first five days and subsequently priced at Rs three per day.