NEW DELHI: Latest digital home entertainment brand Web Talkies is launching another competition linked with its popular satirical show, ‘Samadhan Ki Samasya’ based on a hapless helpline operator who does not have a clue on how to solve tricky situations of callers.
Continuing its streak of innovative shows coupled with unique contests, the contest calls for creative answers to the question ‘Why do you hate Samadhan’? The participant with the best answer will be awarded a smartphone. Moreover, 10 second prize winners will get a chance to grab amazing goody bags while fifty third prize winners will win special gift vouchers.
The show, ‘Samadhan Ki Samasya’, has been well appreciated for the whacky scenarios through which the operator and potential problem-solver, S.D. Nagagoje aka Samadhan, becomes the problem himself.
With subtle political undertones and social commentary combined with oodles of humour, the show has quickly become a favourite with Web Talkies’ viewers.
“Viewers share an interesting love-hate relationship with Nagagoje,” Virendra Shahaney of Web Talkies said. “Keeping his popularity in mind, we thought it would be great to pose a direct question and gauge the different parameters through which viewers relate with the operator’s character. Everyone has, at some point of time, been in this unenviable situation of handling a job or a situation for which they are completely ill-equipped. Thus, we wanted to explore the different emotions felt by viewers towards a helpline operator who obviously, needs some help himself.”
The ‘Manoranjan ke 100 Din’ campaign was launched by Web Talkies to celebrate the completion of 100 days of entertaining its viewers with fun-filled and variety original entertainment content. Running since 23 September (and will go on up to to 21 October), a series of contests have already been featured in this campaign, garnering massive response from viewers.
With ‘Why do you hate Samadhan’, Web Talkies hopes to continue the exciting stream of audience interaction and endear them further to the characters of its popular web properties.
Launched in July 2016, Web Talkies is a new brand of home entertainment. Conceived and co-founded by former head of fiction programming at Sony Entertainment Shahaney and backed by promoter of the Siddhivinayak Group Kundan Dhake, Web Talkies aims to be amongst the top 5 players in Indian entertainment space in next two years.
