MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium.

The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT Premium is the AVT Group’s flagship tea brand, a brand that enjoys leadership status in Kerala and Tamil Nadu. AVT Premium delivers the strongest cup of tea, consistently.

AVT Consumer Products CEO Ravi Sanker said, "FCB Ulka team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them."

FCB Ulka CEO Nitin Karkare added, "As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market." FCB Ulka CCO Swati Bhattacharya too shared said, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”

A.V. Thomas & Company Limited is part of the multifaceted AVT Group of Companies founded in 1925 with diversified interest in Plantation, Biotechnology, Leather, Oleoresin, Value Added Spices and Consumer Products in Food and Beverage Category. In the branded packet Tea Market, A.V. Thomas & Co. Ltd. are not only one of the top contenders in the Indian branded packaged tea market, but also the flagship brand AVT Premium is the 2nd largest selling Dust Tea brand in the country.