MUMBAI: ‘HE’ , the popular deodorant brand from the house of Emami, has been for the past two years celebrating this day with lots of gusto and fervor. Backed with successful campaigns showcasing various moods and moments of life about which men wish to speak aloud, HE has been driving home the message, loud and clear, about the need to celebrate Men’s Day.

‘HE’ deodorant is again back, this year, to celebrate the International Men’s Day. But this time, HE’s celebration of the Men’s Day comes with a new twist !

A brand new digital campaign titled“#HEBROCODE” has gone live focusing on the unique bond which every man shares with his group of male friends! This distinctive bond of brotherhood is quite exclusive in nature and runs on its unique rules. This is a bond which tugs at the deepest chord of every man’s heart.

The campaign can be seen here:

#HEBROCODE has been an instant hit. Number of people joining the #HEBroCodebrigade is rising with every passing minute. Popular celebrities such as Rannvijay, Varun Sood, Karan Kundra, Prince Narula have already joined in with their bro code videos!