MUMBAI: A first of its kind study of pre-paid smartphone users by IAMAI & Times Internet Limited has revealed that pre-paid smartphone users spend nearly 72 per cent of their time to access online content while merely 15 per cent of their time is spent on making voice calls.

Of the 72 per cent of time spent on their smartphones, only 22 per cent of users time is spent on Apps while a majority 50 per cent of their time is spent on consuming online content -- includes reading articles, listening to music and watching videos. Interestingly more time is spent consuming content through browsers (WAP) compared to Apps

Revealing the apps usage behavior, the report states that on an average, users have 29 apps installed on their smartphones and the rate of installed apps is higher than uninstalled apps, per month. Data reveals that users on an average install 8 new apps, while they uninstall 7 apps every month.

The study also revealed that many of the English news readers on the news apps, watch vernacular content regularly. The study was conducted among 750,000 app users in India.