MUMBAI: DishTV, has added three new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD TV viewing in their preferred language such as Marathi and Bangla.

The newly added channels from DishTV include Zee Marathi HD, Zee Bangla HD and Colors Marathi HD.

Announcing this new development, DishTV India chief executive officer Arun Kapoor said, “DishTV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavor is to increase affinity with our audiences by providing them the choice of content they would like to watch. With a sharp focus on regional language content, the move aims at connecting strongly with the regional language subscribers. Addition of 3 new regional HD channels will not only strengthen our presence in the HD space but will also diversify our offerings.”

Having already built a strong connection with the regional audience through their regional channels in HD such as Gemini HD and ETV HD in Telugu, and Sun TV HD, Sun Music HD and KTV HD in Tamil, Zee Talkies HD in Marathi, Colors Kannada HD in Kannada, Colors Bangla HD in Bangla, the addition of three more new channels exemplify DishTV’s commitment to cater to a wide range of viewers in all the regions.

DishTV’s newly added channels will be available to the subscriber for a free preview till December 28, 2016.