BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

Both the Godrej Companies Godrej Consumer Products Ltd(placed eighth in week1) and Godrej Sara Lee Ltd(placed tenth in week 1) exited the top 10 list to be replaced. 

The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923. Despite higher number of television ad insertions (26.18 percent more) in week 2 (14,438 insertions) ITC Ltd move down to tenth place from ninth place in week 1 in which it had placed 11,442 insertions.

Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

While the first three ranks in terms of TV ad insertions in weeks 1 and 2 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 1 and 2. The top three advertisers in weeks 1 and 2 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser) and PatanjaliAyurved Ltd (Patanjali). Please refer to figure B below that shows relative change in insertions by the eight common advertisers in weeks 1 and 2 of 2017.