MUMBAI: BookMyShow has appointed BBH India (Bartle Bogle Hegarty India) as its creative strategy & advertising agency partner as part of which BBH India will now spearhead the development of business-driven marketing campaigns and concepts for BookMyShow.

BookMyShow is India’s largest online entertainment ticketing portal, with over 4000 screens on its platforms, and presence in more than 400 cities and towns across India. It recently created history by alone selling over three million movie tickets for the Christmas weekend in 2016.

BookMyShow VP- business intelligence and marketing Marzdi Kalianiwala said, “BookMyShow is a consumer driven brand that continuously strives to enhance its offering & user experience. Considering the business dynamism, it was imperative to align ourselves with a creative partner that not only would be able to match the required scale, but also demonstrate creative actions that impact key metrics. We saw BBH India to be a perfect fit and are extremely excited to begin this journey with them.”

BBH India managing director Arvind Krishnan added, “We are thrilled to be partnering with BookMyShow. It is a great platform for us to showcase our brand of creativity, through the line. The app is the product; the app is the medium and there are plenty of opportunities along the consumer journey to create impact.”

BBH India is known for its category-changing campaigns such as Uber’s ‘Move Forward’; Google’s ‘The web is what you make of it’; Magnum ‘Brown is in’ & Johnny Walker ‘The Journey’.