MUMBAI: Shemaroo Entertainment Ltd, one of the leading content houses in the country, bags “Gold Abby Award” for #FilmiGaaneAntakshari campaign at Goa Fest 2017 in the Digital Media- Social Media Category.

Goafest was initiated to celebrate the best of Indian advertising. The entity completes 12 successful years in the industry and is considered to be one of the most prestigious among the gamut. This year 94 media agencies participated in the Abbies and the total number of entries received was 1128 which were judged by 112 jury members.

Shemaroo Entertainment director Hiren Gada said, “Shemaroo has been at the forefront of digital content and this award for innovation in social media is a big milestone in our digital journey. I dedicate this award to our dynamic young team of passionate digital media specialists."

#FilmiGaaneAntakshari, an initiative by Shemaroo’s Filmigaane, was the first of its kind digital campaign that ran on Twitter for seven continuous days, 24 hours from 26 September ’16 to 3 October ’16 for a total of 168 hours. This campaign was not just unique because it ran for 168 hours continuous, but it went a step ahead by making us re-live with the beautiful retro era of songs released on or before the year 2000.

Shemaroo Entertainment’s #FilmiGaaneAntakshari also entered 'Limca Book of Records' for playing the longest running antakshari on a digital platform and bagged IAMI award earlier this year. Its latest initiative is #KuchKisseKuchKahaniyan – first of its kind musical web series on Filmigaane Facebook page.