MUMBAI: Times Now continued to dominate the English news genre though the players in the space witnessed an overall fall in viewership this week. NDTV 24x7 climbed a spot to the third position whereas CNN News 18 fell from the third to the fourth position, according to Broadcast Audience Research Council (BARC) India data.
CNBC TV18, with a slight fall in the ratings, has retained the leadership in English Business news.
Aaj Tak retained its Hindi news dominance in the current week, leading in all three genres, witnessing a slight decline in the ratings. ABP news slipped in all the three genres by two slots.
English News
Times Now with a minor drop in ratings continued to dominate the genre with 645 Impressions (000s) sum this week against 767 Impressions(000s) sum last week followed by India Today with 368 Impressions (000s) sum. NDTV 24x7 climbed to third spot replacing CNN News18 with 290 Impressions (000s) sum. CNN News18 and BBC World News respectively took the fourth and fifth positions with 207 Impressions(000s) sum and 128 Impressions (000s) sum.
English Business news
CNBC TV18, also with a decline in ratings, retained the number one position with 535 Impressions (000s) sum as compared to 696 Impressions (000s) sum. ET Now with 372 Impressions (000s) sum sat pretty at the second spot this week. All others held the same slots as last week.
Hindi News (U+R)
Aaj Tak, with a decrease in ratings, retained its numero uno position with 99112 Impressions (000s) sum as compared to 104644 Impressions (000s) sum in week 18. India TV and Zee News climbed a spot each to the second and third position with 83481 Impressions (000s) sum and 81535 Impressions (000s) sum, respectively.
ABP News slipped by two slots to the fourth position with 72605 Impressions (000s) sum followed by News18 India with 65420 Impressions (000s) sum at fifth spot.
Hindi News - Rural
Aaj Tak, with a drop in its ratings, emerged as the number one channel in the rural market with 42999 Impressions (000s) sum as compared to 44287 Impressions (000s) sum last week followed by India TV with 35429 Impressions (000s) sum.
Zee News and India News climbed a spot each reaching the third and fourth positions with 32364 Impressions (000s) sum and 30602 Impressions (000s) sum, respectively.
ABP News dropped by two slots which brings it to fifth position with 30525 Impressions (000s) sum.
Hindi News - Urban
Aaj Tak, with a slight fall in its viewership, maintained its leadership position with 56113 Impressions (000s) sum in BARC week 18.
Zee News and India TV climbed a slot each to the second and third positions with 49170 Impressions (000s) sum and 48052 Impressions (000s) sum, respectively. ABP News dropped by two slots reaching the fourth position with 42080 Impressions (000s) sum followed by News18 India with 38017 Impressions (000s) sum.
