MUMBAI:The newly formed creative agency of Milestone Brandcom, Milestone Dentsu, has bagged the creative mandate for Panasonic India’s refrigerator, microwave and water purifier business.

The creative duties were handed over to Milestone Dentsu, following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom, will be in charge of handling the Japanese multi-national’s leading business portfolio.

Commenting on the decision, Panasonic India head brand and marketing communications Sarthak Seth said, “We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. Milestone Dentsu's approach was fresh and creative, outstanding. We are looking forward to this association and hope that it goes a long way.”

Milestone Brandcom CEO and manging director Nabendu Bhattacharyya stated, "We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu.”

The business will be handled out of Milestone’s Delhi branch with Ujjwal Anand, Country head and Mayank Khattar, National Creative Director as the brand custodian.

Commenting on the win, the duo said, “We, as a unit, believe in Cutting edge idea centric solutions to the business need. Our win goes out to prove just that. We are excited to win this business and are all set to do some path breaking work, meeting Panasonic’s business expectations in the coming year.”