MUMBAI: Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc.has taken the onus to give a democratic makeover to the craft of filmmaking their latest venture, HP India MTV Fame-istan.
The mass outreach of cinema is one of the major reasons that makes ‘Fame-istan’ the best platform for filmmakers to express themselves. Fame-istan will be enabling four aspiring filmmakers to live their dream of making a film and being mentored by top- guns in the Indian film industry. Each month a film mentor will introduce the director of the month. The director will then call out to actors and people who want to be a part of their short film.
Staying true to its name, Fame-istan will not only help young filmmakers live their dream but also offer a chance to the cast and crew of the movie to make it big by providing them a platform to showcase their talent. After the selection of the cast and crew of the movie, the filmmakers will be mentored by ace directors from the film industry. Each short film will have to be completed within a duration of 1.5 months. Once the movie is shot, the mentor will give their verdict on the film. The first mentor who will be guiding young filmmakers and helping them hone their skill is ace director, Mohit Suri.
On giving more power to young filmmakers, Viacom18 head – youth, music and English entertainment Ferzad Palia says: “At MTV we believe in inspiring and empowering youngsters. Fame- istan is a platform that will enable young movie makers kick-start their filmmaking career that too with the help of ace directors from the industry. Cinema is a powerful and inspiring platform and is by far the only democratic tool in the country that has a mass outreach. Indian cinema has grown in different directions of late and offers more diversity than ever and Fame- istan is a perfect platform for budding artists to showcase their talent through cinema.”
HP Inc, India, head of country marketing Ayesha Durante said, “We are delighted to be creating this platform along with MTV. HP is furthering its proposition of ‘ReinventMyStory’ by providing the youth a launchpad to showcase their own capabilities, stand out early on in their lives and make their mark in this space, thereby reinventing the story of their lives."
The short films will be brought to life using HP Pavilion x360 and HP Spectre x360 and will be stitched together in an episode which will later be telecasted on MTV. The films will individually go live on MTV’s social platforms as well.
