MUMBAI: BigRock in association with Neustar, operator of the global registry for .biz and .co has tied up with The Viral Fever (TVF) for their first ever video content partnership. With their association, BigRock and Neustar, will address the market jointly through the campaign, highlighting the benefits of getting online with .biz domains in India. The campaign titled “Naam Mein kya Rakha Hain” (What’s in a Name?) will be streamed through TVF’s sister channel, The Screen Patti (TSP).

India’s push towards digitization has transformed the business and the consumer landscape in India. As consumers are moving online, the need of the hour for small businesses and entrepreneurs is to rapidly migrate to online mediums for both convenience and growth. According to a recent Google-KPMG study, digitally-engaged businesses are able to grow their customer base significantly with 52 per cent catering to customers beyond their home city versus only 29 per cent offline. In order to stay relevant, businesses will need to carve out an online presence and bring in fresh set of potential customers. The association between BigRock and Neustar aims to enhance and stimulate the demand for .biz domains by encouraging Indian entrepreneurs and small businesses to adopt the domain and get online in a seamless and quick manner with BigRock’s Website Builder.

“India as a country is experiencing rapid internet penetration and businesses everyday are realising the importance of having an online presence. We have also witnessed an upsurge in the .biz domain as a globally accepted TLD. Through our partnership with Neustar and TVF, we are excited to promote the highlights and benefits of getting online with a .biz domain to expand their brand presence.” said Shashank Mehrotra, Managing Director, APAC at Endurance International Group (EIG). “TVF has been enthralling its audience with unique and compelling web content and brand partnerships since its inception. As we understand the importance of content, we aim to achieve great success in effectively engaging with Indian businesses and SMBs through the sketch.”

The sketch conceptualized and created by TSP, addresses the common dilemmas faced by professionals who wish to expand their customer base. It will be promoted on all digital platforms of BigRock and The Screen Patti.

The Viral Fever head of brand partnerships Vijay Koshy said, "Slowly but steadily Digital is impacting all of us whether how we shop, travel, entertain, transact etc and the next big wave of adoption is going to come from the SME / Trader community. BigRock wants to talk to that community and be the stepping stone to that successful transition and have engaged with The Screenpatti (TSP) from the TVF network to tell some delightful and relatable stories with 'Naam mein kya rakha hai."

BigRock has previously created ad films like Rachel’s Yoga, Satya Lie Detector and Vicky’s Make up studio, which emphasized on the importance of a .biz domain for budding entrepreneurs, while taking on a humorous tone to appeal to wider audiences.

BigRock will be giving out a .biz domain at a discounted rate of Rs. 249 along with 50 per cent off on a 5 page website builder package (both for the first year).