MUMBAI: Zee Anmol is back as the leader in the Hindi GEC (U+R) market after a gap of one week, dethroning week 52 (2017) leader Star Bharat, in the first week of 2018, according to Broadcast Audience Research Council's (BARC) all India data. Star Utsav dropped two slots to sixth position this week from the fourth position last week in Hindi GEC urban + rural markets.

Star Plus jumped to the second slot this week from third slot last week whereas Zee TV slipped to third slot this week in Hindi GEC urban market. Moreover, &TV and Star Utsav exchanged their ninth and tenth positions in GEC urban markets this week as against the previous week. In the GEC rural markets, Star Plus and Colors swapped their ninth and tenth positions, according to week 1 of BARC India data analysis as compared to  week 52.

Hindi GEC (U+R)

Zee Anmol garnered the top position in the genre with 685344 Impressions (000s) sum followed by Star Bharat on second position with 678228 Impressions (000s) sum.

Colors stood at the third positions with 598060 Impressions (000s) sum, whereas Zee TV climbed to the fourth position with 569854 Impressions (000s) sum. Sony Pal jumped to the fifth position with 557297 Impressions (000s) sum from sixth slot last week and Star Utsav fell to sixth position with 546867 Impressions (000s) sum.

Star Plus, Rishtey, Sony Entertainment Television and Sony Sab have retained their seventh, eighth, ninth and tenth spots with 545437 Impressions (000s), 455178 Impressions (000s), 422853 Impressions (000s) and 379657 Impressions (000s) sum, respectively.

Hindi Rural GEC

Zee Anmol, Sony Utsav, Sony Pal, Star Bharat and Rishtey retained their first, second, third, fourth and fifth slots with 513567 Impressions (000s) sum, 396160 Impressions (000s) sum, 378521 Impressions (000s) sum, 346269 Impressions (000s) sum and 323827 Impressions (000s) sum, respectively.

Dangal TV, Zee TV and Big Magic stood at their sixth, seventh and eight positions with 258281 Impressions (000s) sum, 219205 Impressions (000s) sum and 171606 Impressions (000s) sum, respectively.

Star plus and Colors interchanged their ninth and tenth slots with 159556 Impressions (000s) sum and 158773 Impressions (000s) sum.

Hindi Urban GEC

In urban GEC, Colors retained its lead position with 439287 Impressions (000s) sum. Star Plus jumped up one slot to the second position with 385880 Impressions (000s) sum, whereas Zee TV slipped to third position with 350649 Impressions (000s) sum.