MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.
Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11 are existing names. Speaking on the association Star Sports EVP and head of ad sales Anil Jayaraj said, “Combining the power of television, digital and new-age technology, Star India promises to transform the Vivo IPL 2018 into, perhaps, the most immersive cricket viewing experience the fans have ever seen. The brands that have come on board will get to leverage the power of multiple screens, multiple languages and broaden their reach and engagement like never before. Advertisers’ interest in Vivo IPL continues to be very high and we are in advanced conversations with a number of other categories and brands which we will close over the next few days.”
Parle Products category head Mayank Shah said, “We have been investing in IPL over the past few seasons and it has worked very well for us. We believe that this year it will be much bigger and better than before. With six languages and the extra focus on regionalisation, Vivo IPL will help us target consumers across the country in a language that resonates with them.”
MakeMyTrip group CMO Saujanya Shrivastava feels that April May (the IPL months) are the best for its business. He said, “We are confident that this association will strengthen our position and have a significant positive impact on our business”
Star India has reimagined the Vivo IPL 2018 and is set to make India’s greatest sporting spectacle more engaging for its fans than ever before with technology at the heart of this experience. The network will broadcast every match live in six different languages across TV and digital. According to the broadcaster, last month’s auction alone drew a viewership of 46.5 million fans on television, six times more than the number that tuned in last year, in addition to digital viewership which was five times more than that recorded last year.
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