MUMBAI: Discount broking startup SAMCO Securities has launched an ad campaign - ‘Ab Sab Kuch Ho Sakta Hai’ - to announce its latest innovation, StockNote. It is a platform that empowers investors to make the right decisions by simplifying trading and content consumption. The campaign which is a series of four TV ads, supported by press and digital has been created by Triton Communications.

The four films highlight the user-friendly and simplicity aspect, real-time assistance, customisation and educational value of StockNote. The films explain how StockNote will redefine trading via the proprietary Giga Trading technology.

SAMCO Securities head of marketing Chirag Joshi said, “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at SAMCO Securities, believe that a campaign must be able to engage with a consumer through simple real life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today."

Triton Communications founder director Ali Merchant said, “SAMCO Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building.”

Last year it launched the #TheHardestBet campaign to communicate its fixed brokerage offering. SAMCO has now launched StockNote to offer simplicity, relevance and reliability to retail customers.

Triton Communications national creative director Ullas Chopra said, “Our task was to communicate the amazing nature of StockNote’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”