BENGALURU: Broadcast Audience Research Council’s (BARC) list of top 10 channels across genre - All India (Urban + Rural): Age 2+ had the Sun TV Network’s flagship Tamil GEC Sun TV as the only non-Hindi channel. Sun TV had three Hindi movies and five Hindi GECs for company in week 13 of 2018 (Saturday, 24 March 2018 to Friday, 30 March 2018). Sun TV continued its leadership of the list while Zee Anmol had to give way to Star India’s free to air (FTA) Hindi GEC Star Bharat which occupied second place in the list.
From the network’s perspective, three Sony Picture Network India (SPN) channels; two channels each from Star India, Viacom 18 and Zee Entertainment Enterprises Ltd (Zeel) and one channel from the Sun TV Network comprised BARC’s top 10 channels across genres for week 13 of 2018.
Occupying its normal position, Sun TV topped the list with 985.490 million weekly impressions in week 13 as compared to 996.118 million weekly impressions in the previous week. As has been the norm, Sun TV also topped BARC’s list of top five Tamil channels in the Tamil Nadu/Puducherry markets, and all the five top Tamil programmes during primetime in the week in these markets featured on Sun TV.
Moving up two ranks to second place was Star Bharat with 756.665 million weekly impressions in week 13 as compared to 739.606 million weekly impressions in week 12 of 2018. Star Bharat also led BARC’s list of top 10 Hindi GECs in the Hindi speaking urban and rural markets– HSM (U+R) and ranked second in BARC’s list of top 10 Hindi GECs in HSM (U), while it was ranked fourth in HSM (R).
At third place was Zeel’s FTA Hindi GEC Zee Anmol with 739.830 million weekly impressions in week 13 as compared to 813.355 million weekly impressions in week 12 of 2018. Zee Anmol was ranked second in BARC’s top 10 Hindi GECs list in HSM (U+R) and topped the list in HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya on Zee Anmol was the most watched programme during primetime in HSM (U+R) and HSM (R). Two other soaps from the channel - Jamai Raja and Ganga - were among the top five Hindi GEC programmes during primetime in HSM (R).
At fourth place and down one rank from the previous week was SPN’s women-focused Hindi GEC Sony Pal with 712.094 million weekly impressions in week 13 as compared to 744.620 million weekly impressions in week 12 of 2018. Sony Pal was ranked third in the top 10 Hindi GEC list in HSM (U+R) and second in HSM (R). The crime show CID on Sony Pal was ranked fifth among the top five Hindi GEC programmes during primetime in HSM (U+R) and was ranked second in HSM (R). Another long running programme – Taarak Mehta ka Ooltah Chashmah on the channel was ranked third in HSM (R).
Retaining its previous week’s rank of fifth was another Star India FTA channel – Star Utsav with 641.720 million weekly impressions as compared to 648.459 million weekly impressions of week 12 of 2018. Star Utsav was ranked fourth in the top 10 Hindi GEC list in HSM (U+R) and was ranked third in HSM (R).
Climbing up one rank from its previous week’s rank to sixth place was SPN’s Hindi movies channel Sony Max with 587.930 million weekly impressions in week 13 as compared to 594.219 million weekly impressions. Sony Max was ranked second in BARC’s list of top five Hindi movies channels in HSM (U+R), was ranked first in HSM (U) and ranked fifth in HSM (R). Both the parts of SS Rajamouli’s magnum opus – Baahubali the Beginning; and Baahubali the Conclusion (or Bahubali 2) that featured on Sony Max were among the top five Hindi movie programmes during primetime in HSM (U+R) and HSM (U), while Baahubali 2 was ranked third in HSM (R). Another Hindi feature film (HFF) that was aired on the channel – Kanchana the Wonder Car was ranked fourth in HSM (R).
Climbing down one rank from the previous week to seventh place was Viacom18’s Hindi movies channel Rishtey Cineplex with 565.752 million weekly impressions in week 13 as compared to 631.809 million weekly impressions in week 12 of 2018. Rishtey Cineplex topped the top five Hindi movies channels list in HSM (U+R), and was ranked second and fourth in HSM (R) and HSM (U) respectively. HFF Dangerous Khiladi which aired on the channel was the third most watched movie during primetime in HSM (U+R) and the fourth most watched HFF during primetime HSM (R). Another movie that featured on the channel – Ek Khiladi was the fifth most watched HFF in HSM (R).
Viacom18’s flagship Hindi GEC channel Colors was ranked eighth (same as the previous week) with 551.565 million weekly impressions in week 13 as compared to 588.459 million weekly impressions in week 12 of 2018. Colors was ranked first in BARC’s list of top 10 Hindi GEC channels in HSM (U).
At ninth place was another SPN’s Hindi movies channel Sony Wah, which re-entered the top 10 channels across genres list with 549.020 million weekly impressions in week 13 of 2018. The channel was ranked third in BARC’s list of top five Hindi movies channels in HSM (U+R) and topped the list in HSM (R). HFF’s King Kong and Yevadu 2 were the third and fifth most watched Hindi movies during primetime respectively in HSM (U+R) while King Kong was the second most watched film during primetime in HSM (R).
Climbing down one rank from the previous week to tenth place was Zeel’s flagship Hindi GEC Zee TV with 539.770 million weekly impressions in week 13 as compared to 581.721 million weekly impressions in week 12 of 2018. Kumkum Bhagya and its spinoff Kundali Bhagya that were also aired on Zee TV were the fourth and the second most watched Hindi GEC programmes during primetime respectively in HSM (U+R). Kundali Bhagya was the most watched Hindi GEC programme during primetime, while its older sibling Kundali Bhagya was the third most watched programme during primetime in HSM (U).
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