MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 14 of 2018. Star Bharat leads GEC urban market this week. Moreover, all the channels remained at their respective positions with no change this week as compared to the previous week in GEC rural markets.
Hindi GEC (U+R)
Star Bharat garnered the top slot this week with 731561 impressions (000s). Zee Anmol, Sony Pal, Star Utsav, retained their second, third and fourth positions with 710197 impressions (000s), 675060 impressions (000s) and 603378 impressions (000s) respectively.
Zee TV, Star Plus and Rishtey stood at fifth, sixth and seventh positions respectively with 534938 impressions (000s), 501433 impressions (000s) and 491626 impressions (000s).
Rishtey, Sony Entertainment Television and Sony Sab stood at eighth, ninth and tenth positions with 430206 impressions (000s), 379412 impressions (000s), 376891 impressions (000s) respectively.
Hindi Rural GEC
Zee Anmol, Sony Pal, Star Utsav and Star Bharat retained their first, second, third and fourth positions with 549832 impressions (000s), 459621 impressions (000s), 426377 impressions (000s) and 374833 impressions (000s) respectively.
Rishtey, Dangal TV, Big Magic, Zee TV, Star Plus and Colors retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 302125 impressions (000s), 232445 impressions (000s), 209959 impressions (000s), 208649 impressions (000s), 148852 impressions (000s) and 138473 impressions (000s).
Hindi Urban GEC
In urban GEC, Star Bharat entered the market as a leader with 356727 impressions (000s). Colors and Star Plus stood at second and third positions respectively with 353153 impressions (000s) and 352580 impressions (000s). Zee TV jumped to fourth position from fifth position as compared to the previous with 326288 impressions (000s).
Sony Sab, Sony Entertainment Television, Sony Pal, Star Utsav, Zee Anmol and &TV stood at fifth, sixth, seventh, eighth, ninth and tenth positions with 286256 impressions (000s), 279487 impressions (000s), 215438 impressions (000s), 177001 impressions (000s), 160364 impressions (000s) and 128665 impressions (000s) respectively.
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