MUMBAI: In order to build a strong footprint in India, Amazon Prime Video has announced a new show Hear Me. Love Me around the concept of blind dating. Bollywood actress and fitness guru Shilpa Shetty will host the show marking her debut on a digital platform.
In search of “perfect recipe for love”, the show combines modern-day technology with the rules of old-world romance. Young women between 21 and 32 years of age, with different aspirations and from different walks of life, make an attempt to find love and companionship. The single woman who will be set up on three dates in a single day won't be able to see what her dates look like. The theme is geared towards attracting India's millennial audience.
“This show is fun and fresh and we believe it will appeal to our current and future Prime members. It is based on the premise of choosing a date, but with a big twist and in a never-seen-before format in India. I think Shilpa is a great fit for this show and the audience will love the role she plays in this Prime Original. We’re excited to add Hear Me. Love Me. to the slate of innovative shows we’re making for our Prime members,” Amazon Prime Video content director Vijay Subramaniam said.
The show is being produced by FreemantleMedia India, which uses technology to take virtual dating to the next level. After three dates, the single woman has to choose one from among the dates. During the time of decision-making, Shilpa Shetty will help contestants.
The bachelors wear a mini camera on their chest sharing their lives, but never revealing their faces, thereby eliminating looks as a deciding factor. This format provides a sneak peek into the day of the life of the date.
“I am thrilled to make my digital debut with Amazon Prime Video with this unique reality show. I am sure all of us have wondered if looks are everything when it comes to dating. Hear Me. Love Me. puts this concept to the test! The format of this unusual and edgy reality show revolves around dating through the heart. The show tries to uncover what each contestant values the most in their date,” Shilpa Shetty said.
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