MUMBAI: Kalyan Jewellers has announced the appointment of Bollywood actor Katrina Kaif as its global brand ambassador. The actor will be the face of Kalyan’s existing and soon-to-launch product portfolios.

Kalyan Jeweller executive director of marketing and operations Ramesh Kalyanaraman says, “Katrina personifies brand Kalyan’s attributes of style and elegance. She epitomises the quintessential woman of today who is confident, progressive and with the courage of her conviction. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.’’

"We would like to thank Sonam Kapoor for augmenting the product propositions of brand Kalyan over the past two years and helping strengthening its status as one of India’s most trusted jewellery brand,’’ adds Kalyanaraman.

Katrina will endorse Kalyan’s jewellery collections and will also be part of Kalyan Jewellers’ customer engagement programmes across its showrooms in India and West Asia. In India she will predominantly feature in the company’s communication campaigns, especially in the northern and western markets. Katrina joins an eclectic group of Kalyan brand ambassadors including Amitabh Bachchan, Jaya Bachchan, Nagarjuna, Prabhu, Shivaraj Kumar and Manju Warrier.

Kalyan Jewellers has emerged as one of India’s largest jewellery brands by revenues. It has also established a strong presence in west Asia in the UAE, Kuwait, Qatar and Oman. As on today, the company has a distribution network of 121 large format showrooms as also a network of 650 My Kalyan customer service outlets and mini diamond stores.