MUMBAI: WATConsult, the Digital and Social Media agency from Dentsu Aegis Network India, has launched a new campaign titled ‘#Unplanned’ for Bajaj Allianz Travel Insurance, highlighting the importance of factoring in ‘unplanned’ occurrences that could take place during vacations. #Unplanned intends to inform and educate travelers about the importance of or Travel Insurance - an aspect of travel that is often ignored by travelers.

WATConsult founder, and CEO Rajiv Dingra, said, “What If you lose your baggage, personal possessions, or cash while traveling? With the same in mind, we conceptualized #Unplanned campaign for Bajaj Allianz Travel Insurance which highlights the smallest of ‘What Ifs’ of travel. Simple yet insightful, the campaign highlights the importance of taking Travel Insurance with a little pinch of humor”

Bajaj Allianz General Insurance chief  marketing office,  Chandramohan Mehra, said, “The significance of adequately planning for a trip always exists in the back of the mind of any traveler. However, most people forget that without insurance, their planning is not complete. #Unplanned digital initiative drives across the message that lack of planning leads to chaos and unpleasant experiences. Our aim is to get travel insurance at the top in a to-do-list when the travel is being planned. " 

The theme of #Unplanned resonated throughout the campaign and its planning. A video called #AgencyLife was uploaded on WATConsult’s Facebook page where the client servicing team is seen struggling with the daunting task of having to conceptualize and shoot a video campaign in an unrealistic deadline. The video highlighted various instances of the team struggling to set the campaign in motion within mere 48 hours.