MUMBAI: Jaquar Lighting, the lighting vertical from Jaquar Group has rolled out campaign with brand ambassador, Deepika Padukone.

Jaquar Group promoter and director Rajesh Mehra says, “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 Crores.”

The narrative interestingly weaves in the discovery of Jaquar Lighting’s wide range by Deepika’s character as she follows the ‘light’ cues of a mystery friend! Pegged somewhere on the threshold between a metaphor for life and a product showcase, the idea of how Deepika is led into the light – the light of friends and relationships, as well as Jaquar Lighting’s products. Visualised through the story of discovery where her family and friends want to surprise her by playing a game of turning on lights that lead to a surprise welcome party for Deepika!

Crescent Communication executive vice president Rajesh Laikh adds, “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy-Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”

Jaquar Lighting’s 360-degree marketing campaign will amplify the film targeting mediums across the board including television, print, electronic, outdoor and digital media. The campaign also highlights Jaquar Lighting’s distinctive strengths and design sensibilities.

The brand’s innovative technology combined with its unique support like Light Planning and pan-India customer service to deliver unmatched quality, will catapult them to become market leaders in this category as well.