The Hallmark Channel is planning a slew of programming and marketing initiatives in a bid to increase visibility in India. And coordinating these activities is Hallmark Entertainment Network‘s director marketing, Asia Pacific Laxmi Hariharan. As director-marketing (Asia), her responsibilities include communications, research, events and promotions, brand building, and brand management, besides contributing to programmes and production. She is also involved in distribution and ad sales for the channel in India.
Indiantelevision.com‘s Ashwin Pinto caught up with Hariharan last Thursday (12 September) to find out what Hallmark has planned for the months ahead.
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