MUMBAI: Hoichoi, the world’s largest digital Bengali entertainment content platform, has acquired the rights to present the World Digital Premiere of Haami, 2018’s most successful film at the box office. The film will be completing its 100 days run at the theatres on 18th August and 19th August it premieres on Hoichoi. This film, adds to Hoichoi’s impressive content tray of Hoichoi Exclusive movies – previously, Khoj, Paanch Adhyay, Room No 103, Ek Nadir Golpo, Bye Bye Bangkok, Accident, Posto, Prakton and Projapoti Biskut. 

Hoichoi is adding two to three Original content for their viewers every month in the form of a web series, film or short. This acquisition will raise the commitment to their audience to be the top OTT platform for the Bengali diaspora. 

Directed by popular director-duo Shiboprosad Mukherjee and Nandita Roy, Haami released on 11th May 2018 and has been critically acclaimed and also, commercially successful with raving reviews.  

Haami is a story of two friends, Bhutu and Chini, who come from completely different background. Bhutu's parents, Laltu and Mitali are rich furniture-shop owners who are more into popular culture and Chini's parents, Srinjoy and Rina are academicians - elite and sophisticated. Inspite these differences Bhutu and Chini are best friends. As luck would have it, a situation occurs, where the parents of these two children separate them and put an end to their friendship. 

However, the young vice-principal cum student counselor of their school, Arundhati tries to make them see reason. Starring Churni Ganguly, Gargi Roy Chowdhury, Shiboprasad, Aparajita Auddy, Kharaj Mukherjee, Koneenica Banerjee & others, Haami is a story that will take you down the memory lane of your childhood days of fun and friendship. 

Shiboprosad Mukherjee, director of Haami said, “Hoichoi has previously given 3 of my films (2 directed by me and 1 under my production house) the World Digital Premieres and they have received massive response by the audience who watch content on the platform. I am hoping Haami will also do justice, especially to those who live outside Kolkata or India so they can watch Bengali films, anytime, anywhere.”