MUMBAI: Anil Kumar from Wavemaker has joined Spatial Access, India’s first and largest media audit and advisory company, as its head of strategy. Kumar comes with over two decades of experience having worked in multiple markets and agencies, recently with Wavemaker, Mumbai.

“Anil’s one point agenda will be to bring more transparency and better ROI for our client’s media spends,” said Spatial Access CEO Vineet Sodhani. “His deep and wide experience in media agencies and media houses will help us drive our transparency agenda. He will also enhance client deliveries by giving strategic inputs on their media spends with the objective of improving their ROI.”

Prior to joining Spatial Access, Kumar was working with Wavemaker where he worked on multiple clients like Tata Sky, Kotak, Zydus and DPA among others. And earlier to that, he was with MediaCom, Starcom, Mudra Max, BCCL and Lodestar.

On his appointment, he said, “I am excited to join Spatial Access to be able to offer more transparency and better value for our clients’ investments.”

Spatial Access is India’s largest marketing and media audit and advisory company that helps advertisers increase their ROI on marcom expenditure. It uses proprietary tools and processes to analyse a marketer’s spends in traditional as well as digital media, print production, BTL, Ad Films, agency partnerships etc. and give them specific recommendations on how to improve both efficiency and impact. Spatial Access works with clients whose spends range from a few million to few billion – Indian start-ups and conglomerates as well as global MNCs.