MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer (M&S).

Marks & Spencer is an iconic British retailer that offers fashionable and high-quality apparel and accessories across India. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office.

Marks & Spencer managing director James Munson says, “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”

Marks & Spencer, with 67 stores across 30 cities in India, is one of the most accessible international fashion brands in India.

Marks & Spencer signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India.

Isobar India executive vice president Gopa Kumar adds, “We’re excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”

Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications.