MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India, has formally announced that it will be looking after the digital media mandate for Tata Motors Passenger Vehicle (PV) business. The agency from the last few months has been taking care of the Online Reputation Management (ORM) duties for the brand along with strengthening its social media presence across various platforms.

Speaking about the development, WATConsult founder and chief executive officer Rajiv Dingra said, “It’s our endeavour to partner with one of the leading automobile brands in India. With automobile industry gearing to becoming one of the largest industries in the nearing future and Tata Motors being in talks for its path-breaking products, we are excited to help the brand in syncing its synergies and create a mark in the best possible way.”

Tata Motors head—marketing and passenger vehicle business unit Vivek Srivatsa said, “We are delighted to associate with WATConsult for our digital and social media mandate of the passenger vehicle division. With our robust PV strategy in place, there is lots in store for the brand in coming months. Additionally, with WATConsults’ expertise in this field, we are confident that they will up the ante and bring valuable contribution to our digital and social presence across platforms.”

As per a statement released by WATConsult, dedicating the best of its resources to the brand, the agency has created some very interesting and path-breaking campaigns including a digital activity to create a buzz for Tata Motors’ soon to be launched SUV, Harrier and interesting engagement assets around propositions with BCCI like IPL Trophy Tour, Tata Nexon Fan Catch, Tata Nexon Super Striker, Fantasy League for Tata Nexon, which not only helped the company in reinforcing its social media presence and advocacy but also in creating a stir in the market with new and innovative creative engagements.

The activity conducted for Tata Nexon also involved live coverage of IPL matches from the stadium across India on social to create hype around their association with Vivo IPL. The brand registered some phenomenal results as the campaign reached out to more than 103 million unique users and garnered more than 119 million Impressions.

Going forward too, WATConsult and the brand will be seen working towards creating some more such campaigns.