MUMBAI: Enormous Brands has announced that it has won the creative mandate of Reliance Health Insurance. The agency bagged the business post after a multi-agency pitch and will handle it from its Mumbai office.

Enormous Brands managing partner Ashish Khazanchi said, “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.”

Speaking about partnering with Enormous, Reliance Health Insurance chief executive officer Ravi Vishwanath said, “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous do share our values and we look forward to an exciting partnership.”

A new launch campaign for the brand is already underway and will be seen across several mediums including television, print, digital and outdoor.