MUMBAI: Star TV Network has appointed Khyati Shah as associate vice president for marketing and programming. According to reports, she will be responsible for Star Utsav, the network’s free to air (FTA) channel and will be reporting to Star TV network SVP business head Yogesh Manwani.

Prior to joining Star, Shah initiated her career with Beehive communications Pvt Ltd, in 2004, as an account executive. She was there with the company for over a year and later joined Triton communications as an account manager. After two years of her stint with Triton, she then made her move at Ogilvy and Mather, in 2007, as the group account manager.

After spending two years with her previous organisation, she joined Grey Worldwide, in 2009, as an account director. Her portfolio also includes a stint with International Flavors and Fragrances, as fine fragrance and beauty care marketing manager, India. She was also the GM brand and marketing at Dainik Bhaskar Group for about four years.