MUMBAI: To celebrate its 70th anniversary in India, Mondelez India recently launched the new Cadbury Dairy Milk Spready, announcing its foray into the fast-growing spreads category. Also launched was the ‘Cadbury Chocolate Cookbook’ penned by celebrated chocolatier Zeba Kohli.

Announcing the launch of Cadbury Dairy Milk Spready, Mondelez India director marketing (chocolates) Anil Viswanathan shared that the aim of the brand is to increase per capita chocolate consumption by Indians, which currently is 300 g per year, a starkly different number from 10 kgs in the USA.

He further commented, “Chocolate spreads is a strategically important adjacent category witnessing fast retail value growth over the past few years. With our tremendous equity in chocolate, we believe this is an opportune time for Mondelez India to foray into this category. This format enables us to enter into our consumers’ homes and their kitchens and be a part of their in-home consumption experiences. It is ideal for simple snacking occasions or can be used as an ingredient for baking by home chefs. We want to be the first taste of chocolate for consumers in every format. At a competitive price point, consumers can now enjoy the alluring taste of Cadbury Dairy Milk in a format that complements their meals, snacks and desserts.”

Speaking about the cookbook Viswanathan said, “We are also delighted to be partnering with Zeba Kohli to launch our very special Cadbury Chocolate Cookbook, which has 70 recipes where Cadbury Dairy Milk Spready and our other products can be used in innovative recipes.”

Anil Viswanathan also shared that the launch will be supported by a massive digital campaign, which will focus on the versatility of the spread as a common kitchen ingredient that can be used with any dish to make it tastier, more interesting, and #Cadburylicious to the kids and young adults. He also noted that Cadbury is also working towards making its products more relevant to people of all age brackets.