MUMBAI: While the global scenario reflects an impending death for TV in India soon, factors like rising OTT platforms and cheaper data rates, are also adding fuel to the fire. However, as per the Telecom Regulatory Authority of India (TRAI) Annual Report 2017-18, the TV sector revenue in the country has recorded a growth of 12.24 per cent since last year.

Even though the growth of data usage by wireless subscribers has reached a new level showing unprecedented growth, the revenue of the TV industry grew from Rs 58.8 crore to Rs 66 crore.
Indian consumers are still showing willingness to pay for their content as TV subscription revenue plays the major share (59.5 per cent) in the overall industry revenues. It also witnessed a decent hike; from Rs 38.7 crore in 2016-17 to Rs 39.3 crore in 2017-18.

The cable TV segment came out as the largest of the TV service sector with an estimated subscriber base of around 98.5 million subscribers. The subscriber base in the last fiscal was 92 million.

Advertisement revenue also showed an upward trend, growing 32.8 percent-from Rs 20.1 crore to Rs 26.7 crore-during the year. DTH attained a net active subscriber base of around 67.53 million.

The report also revealed that the radio industry is entirely dependent on advertisement revenues and has registered a growth of around 6.03 per cent during the year 2017-18. Advertisement revenues have also risen from Rs 20.46 crore10 in 2016-17 to Rs 21.7 crore in year 2017-18.