MUMBAI: Havas Media Group is one of the most successful agencies in India right now. Having worked with a diverse bouquet of brands like OYO, Kohler, YepMe, Philips Lighting, DLF, and Reckitt Benckiser over the years, the agency owns a stronghold on the media and marketing industry.

For the second episode of its podcast ‘Media Minds’, Indiantelevision.com met Havas Media Group CEO India and South East Asia Anita Nayyar and discussed with her the ever-changing dynamics of the advertising industry and the trends that are going to be the making and breaking points for it in the coming years.

Speaking about the evolution that the advertising industry has seen, Nayyar shared, “We have come a long way as far as the advertising and marketing industry is concerned. If we look at today, we are instilling pride in indigenous content and really have the consumer as the focal point. Much more than just selling the products, we are promoting national integration.”

She added, “This shift has also happened because there has been a change in the audience that we are talking to. Specifically, the millennials who have adapted to the internet really very fast.”

Answering our question of whether brands should follow an integrated approach of advertising or keep their traditional and digital agencies separate, Nayyar mentioned that it is not the consumer who is looking at various media as different propositions but the brands. She emphasised that for the campaigns to be successful and interact in a holistic manner, integration is the right approach to follow.

She also highlighted the key trends, including AR, VR, video, voice, etc., and how the brands can effectively leverage them for their campaigns.

Listen to the complete interaction on the second episode of ‘Media Minds’ here: