MUMBAI: After establishing itself in Kerala with 24 lakh TV homes, Kerala Vision Cable (KV) is looking to expand its revenue streams. For its next stage of transformation, the company partnered with Y&A Transformation, a business transformation company, focused on helping its clients build the #NextPractices, erasing the #BestPractices legacy mindset, through agile, collaborative, adaptive and innovative methods of doing business in the areas of technology, data, content, customer centricity, customer experience, CRM, CSR, sustainability and organisation culture.

Y&A Transformation is helping KV find new streams of revenue by making use of its chain of cable operators and households. IT is working to transform the relationship with customers from just a subscription fee collection one to building relationships. By this, it can open up a new channel for sales. Deals have already been struck for products ranging from gold loan by a bank to creating loyalty to a particular petroleum company.

Commenting on the KV transformation, Y&A Transformation MD and co-founder S Yesduas said, “In today’s dynamic market where the focus is moving from selling products to building relationships with the customers, we are helping Kerala Vision reimagine their field strength by making it a sales channel which will take relevant products and services specifically curated and created by marketers for KV consumers, to doorsteps.  It is an absolute win-win solution. The large base of KV customers is an attractive proposition for marketers, their sales and marketing costs reduce. They also get to use the KV channels for their promotion with very special packages. KV gets a special incentive on the actual conversion and they are also able to provide additional value to their customers.”

Speaking on the partnership, Kerala Vision MD Rajmohan Mambra said, “Y&A Transformation is our business advisors. We are very pleased with the contributions they make to our business. They are involved with us in all aspects of our business, from distribution to programming to sales. I would urge marketers looking at Kerala as a market to get in touch with Y&A Transformation before they look elsewhere because what they can put together will be incomparable.”