MUMBAI: ZEE5, India’s fastest growing OTT platform, announced an association with Reliance Jio Infocomm Ltd., India’s leading digital services provider. As part of the partnership, a bespoke version of the ZEE5 app will now be available on Jio KaiOS feature phones.The partnership aims to bring on board the 40mn+ users of Jio Feature phones in the country today, who are seeking engaging entertainment options in addition to the features that the phone inherently offers.
Tarun Katial, CEO, ZEE5 India says, “We, at ZEE5, are focussed on bridging the digital entertainment dividebetween metros, semi-urban and rural markets. And, in this, we believe Jio is our perfect partner. With the rich repertoire of regionally relevant stories in the form of web shows, movies, docu-dramas, we are perfectly poised to be the content partner to Jio that has a robust presence in these markets.Through our library that houses music, TV shows, news and such, the audience will now have access to content on-the-go and at their convenience. ZEE5 is constantly looking at building value for its subscribers and advertisers alike, and with this partnership we are confident of filling a vacuum for brands who are seeking inroads into the regional audience’s mindspace.”
Through this alliance, Jio KaiOSsubscribers will have access to the substantial VOD (Video On Demand) offering on the ZEE5 platform:
• Unrestricted content offering across popular Hindi and regional channels – ZEE TV, & TV, ZEE Anmol, Zing, ZEE Marathi, ZEE Tamil, ZEE Bangla, ZEE Yuva, Sarthak TV, ZEE Kannada, ZEE Cinema, ZEE Action, & Pictures, ZEE Café, &flix, ZEE ETC and so on
• An exhaustive collection of music across genres such as film music from Hindi and regional movies, Indi-pop, categorised by mood, event telecasts and so on
• Popular movies across languages such as Hindi, Bhojpuri, Marathi, Bengali, Tamil, Telugu and Malayalam
Spurred by smart devices and wider availability of high-speed data services, the viewers will have access to the vast regional content library that ZEE5 has curated over the past year.
As of December 2018, ZEE5 has 56.3 mn monthly active users, who spend an average of 31 minutes on the platform per day. ZEE5 has consistently been amongst the top-5 free and grossing entertainment apps in India as per the Google Play store rankings. With this foray into KaiOS via Jio, ZEE5 is confident about charting a similar story.
