MUMBAI: Lifestyle has launched the latest collection for its denim wear brand, Forca by Lifestyle, with a digital-first campaign featuring brand ambassador Tiger Shroff. The action-packed campaign comprising a captivating brand film and visuals showcase the ultimate test of Forca Flex Denims by pushing all limits to chase excellence. The high-octane video highlights the action star’s inimitable style while wearing Forca Flex Denims that enables freedom of movement.

Capturing the strength, comfort, and durability of flex denims, Forca by Lifestyle features all the latest trends in denim wear, ranging from side-taped, pin-striped, distressed, dual-toned and more. The new collection brings together edgy styles and top trends, bringing the best of fashionable denim wear.

Commenting on the collaboration, Forca brand ambassador Tiger Shroff said, “Forca’s new collection is cool, stylish and comfortable and I am excited about the launch. Forca flex denims not only look good but feel even better - it’s something that I would wear in my everyday life.”