MUMBAI: Vigo Video, one of India’s fastest-growing short-video platforms, has launched “#DekhteRehJaaoge”, its first integrated brand campaign.

Inspired by the platform’s mission to connect real people with real stories from their communities, The TV-led campaign comprises of four videos that humorously highlight real moments from the lives of Vigo Video users all over India. The campaign highlights the role Vigo Video plays in its users’ lives as its over 20 million monthly active users spend a daily average of 70 minutes on the app, discovering and sharing content.

https://www.facebook.com/vigovideo.india/videos/852662895095324/

The campaign debuted on 13 May across multiple cities including Uttarakhand, Bihar, Punjab, Chandigarh, Haryana, West Bengal, and Delhi on general entertainment channels. To complement the launch of the #DekhteRehJaaoge brand campaign, an in-app challenge with the same hashtag will also be made available on the platform to engage users.

In a press statement, a Vigo spokesperson said, “We’re thrilled to unveil our first integrated brand campaign for Vigo Video especially made for our Indian users. Vigo Video’s vision from day one has been to build a short video social platform where anyone and everyone can express themselves freely by sharing real stories from their everyday lives. Vigo’s core users are first-time internet and smartphone users who create short and entertaining stories for a like-minded community who have similar interests. With the launch #DekhteRehJaaoge, Vigo aims to attract new users who would be keen to experiment with the platform to create entertaining content.”