Sony Pictures Networks India bags fourteen awards at the 16th edition of the PromaxBDA India awards

Sony Pictures Networks India bags fourteen awards at the 16th edition of the PromaxBDA India awards

PromaxBDA India awards

MUMBAI: Sony Pictures Networks India (SPN) emerged as a winner across categories at the 16th edition of the PromaxBDA India awards. The network bagged fourteen metals - eight gold and six silver in various categories. With six metals, the Hindi General Entertainment Channel (GEC) of the network – Sony Entertainment Television (SET) emerged as the category winner. Kaun Banega Crorepati (KBC) bagged four metals for Best Direction, Best Copywriting, Best Launch Campaign - Out Of House and Best On Air Programme Campaign.

Sony BBC Earth’s Blue Planet II TV Premiere Campaign was awarded the most outstanding marketing initiative and was also recognized as the Best On-Air Programme campaign. The English cluster won five metals for the exceptionally creative work done by Sony PIX and AXN. Additionally, the sports cluster won a gold and a silver metal for their Meri Doosri Country campaign’s promo.

The PromaxBDA Awards honours and celebrates outstanding achievements in entertainment marketing from around the world. The award leads the global community of those passionately engaged in the marketing, promotion and design of television and video content on all platforms.

Below is the list of all the awards bagged by the network:

Sr.no

Category

Property

Award

1

Most Outstanding Marketing Initiative (In-house)

Blue Planet II TV Premiere Campaign - Sony BBC Earth

Gold

2

Best Drama Campaign

The Handmaid’s Tale S2 (AXN)

Gold

3

Best Documentary or Factual Entertainment Promo

Wild Camera Action – Sony BBC Earth

Gold

4

Best On-air Programme campaign

Blue Planet II Campaign – Sony BBC Earth

Gold

5

Best Direction

Kaun Banega Crorepati – Sony Entertainment Television

Gold

6

Best Reality Promo

Super Dancer-3 Launch – Sony Entertainment Television

Gold

7

Best Entertainment / Comedy Promo

The Kapil Sharma Show Launch – Sony Entertainment Television

Gold

8

Best Sports Promo

 

Meri Doosri Country Campaign Film – Sony Sports Cluster

Gold

9

Something for Nothing

Children’s Day Promo – Sony PIX

Silver

10

Best Movie Promo

Halloween Special – Sony PIX

Silver

11

Best Copywriting

Kaun Banega Crorepati – Sony Entertainment Television

Silver

12

Best Launch Campaign- Out Of House

Kaun Banega Crorepati – Sony Entertainment Television

Silver

13

Best On Air Programme Campaign

Kaun Banega Crorepati – Sony Entertainment Television

Silver

14

Best Sports Promo

 

Meri Doosri Country Tradition – Sony Sports Cluster

Silver