MUMBAI: According to the United Nations, 92% people worldwide do not breathe clean air.The global focus for this World Environment Day (5th June) has therefore been on raising awareness and making mass efforts against Air Pollution, by exploring renewable energy and green technologies.

As a responsible corporate brand with a long legacy, ACC has always endeavoured to promote sustainable construction practices. This World Environment Day, through a digital film conceived by 82.5 Communications, ACC looked at children and their unsullied ways of imagining homes as always amidst nature, to inspire adults to choose sustainable building materials.

In a child’s drawing a house is always drawn amidst a scenery made up of green grass, blue skies, trees, mountains, white fluffy clouds and flowing rivers – the kind of world that can only exist if we collectively reduce our carbon footprint. For anyone building a house, opting for ACC’s ‘green’ concrete bricks and blocks instead of regular clay bricks can help reduce CO2 emissions drastically.

Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications, said, “Observing children and their habits often throws up the sharpest insights and solutions in life. We’ve linked one such observation about the environment to ACC’s innovative product of sustainable concrete bricks and blocks. The result, we believe, is a charming digital film that touches a chord and raises awareness.”

Ashish Prasad, Chief Marketing Officer, ACC Limited, added, “ACC is among the first Indian companies to include commitment to environmental protection as one of its corporate objectives. And our concrete bricks and blocks are a testament to our ‘KareinKuchKamaal’ philosophy. Using these eco-friendly bricks and blocks instead of regular clay bricks, considerably reduces CO2 emissions for any new construction. The World Environment Day digital film informs viewers about our product in a memorable way through the world of kids.”