MUMBAI: Famed to be one of the major retailers of South India's jewellery market, Khazana Jewellery has awarded its digital mandate to Mumbai-based Buzzinga Digital. With more than 50 outlets spread across South India and the Middle East, the brand offers a wide range of intricate designs under its signature bridal, temple, fusion, antique, classic and kundan collections. For almost three decades, this jewellery giant from the South has pushed the boundaries of design and innovation and is poised to go further with Buzzinga Digital by its side.

Buzzinga Digital, a 360-degree digital marketing agency will employ its expertise in managing the brand's digital persona.

Speaking on the appointment, Khazana Jewellery managing director Kishore Jain said, "We are aggressively scaling up Khazana Jewellery through digital media. We believe Buzzinga Digital has the attitude, agility, and skill to partner with us in this growth and definite potential to help us reach our goal. We are glad to have them on board and see them as long-term partners."

Speaking on the new account win, Buzzinga CEO Yashraj Vakil said, "This new association is extremely exciting for us. Khazana Jewellery poses a distinctive challenge compared to some of our other clients. They have a distinctive mix of targeted demographics and geographies, which are at the precipice of digital growth in India and are ready to take the plunge. We'll be ready as they buckle up for this new journey and make Khazana Jewellery their jeweler of choice."