MUMBAI: India’s leading music label and film production house, T-Series, will bring an exclusive series of candid interviews with India’s most loved Bollywood celebrities to Snapchat. Launching today, Bollywood with T-Series will bring Bollywood fans across the country an exclusive sneak peek into the lives of their favourite celebrities. Snapchatters will get up close and personal experience, as the stars spill the beans on all aspects of their lives. New episodes will be available on Snapchat every week.
With over 203 million daily active users, Snapchat is the fastest and most expressive way to communicate and share authentic moments with friends and family. In November 2018, Snap announced the launch of Discover in India, tailor-made for the growing community of Indian Snapchatters. T-Series is the most recent addition that speaks to Snap’s commitment to expand local partnerships and providing Snapchatters relevant content from brands they know, love and trust.
The first episode of Bollywood with T-Series features an interview with John Abraham talking about everything from his childhood aspirations of becoming an architect to landing his first Bollywood role and the journey since then. He shares some more personal moments such as being inspired by his mother’s initiative, which supports children suffering from cancer. An animal lover at heart and professional by nature, the actor is set to charm his way into Snapchatters’ hearts. The line-up will next feature nation’s young heartthrob Armaan Malik
“Since launching Discover in India last year, we have seen such a positive response from Snapchatters all over the country. T-Series has been woven into the fabric of the Indian entertainment industry for a long time, and we are thrilled to share their expert storytelling with our growing community,” said Rami Saad, Head of International Content Partnerships at Snap
“It’s been really exciting to watch Snapchat gain momentum here in India. At T-Series, we love to bring our audience authentic, inspiring content and Snapchat is another medium for us to continue reaching more people. We are creating special content and we hope Snapchatters enjoy watching it as much as we did filming it!” said Vinod Bhanushali, President - Media, Marketing, Publishing (TV), Music Acquisitions, T-Series
