MUMBAI: Celebrating a milestone, CNBC-TV18, India’s leading English business news platform hosted nation’s biggest business unconference- CNBC-TV18 Tweetathon. The digital campaign witnessed industry veterans from a wide-range of sectors. To add more meaning to their anniversary they created & offered an interactive knowledge-sharing experience to its audience.
Through the digital campaign, CNBC-TV18 presented its audiences with an opportunity to interact and have their queries answered by just a tweet. With a strong focus on creating buzz about the anniversary, CNBC- TV18 invited eminent personalities in the likes of market expert Basant Maheshwari, best-selling authors Amish Tripathi and Ashwin Sanghi, Fitness enthusiast and actor Milind Soman, Entrepreneur and internet personality Malini Agarwal, celebrity Chef Kunal Kapur, Businesswoman and celebrity pastry Chef Pooja Dhingra, popular Youtuber and internet personality Bhuvan Bam and Shereen Bhan, Managing Editor – CNBC-TV18 amongst others.
Reaching out to 46M+ audiences, the digital campaign #CNBCTV18Tweetathon covered an array of topics from Health and Fitness to Entrepreneurship and Lifestyle. Prominent investor Basant Maheshwari spoke about his investments in the markets for the last 27 years, and the importance of patience in dealing with the stock market. The campaign also witnessed popular internet personality Bhuvan Bam chronicle his digital journey wherein he showcased his entire journey and the struggles he has been through. The interactive campaign juxtaposed seamlessly with the brand’s ethos of providing actionable insights in all spheres of the audience’s life.
In addition to this, CNBC-TV18 amped up the engagement of the campaign with the aid of their contest Riddle Me This & Biz Quiz wherein the interested participants were required to share the correct answer by tagging #CNBCTV18Tweetathon. Participants and Winners were rewarded with exciting prizes.
Commenting on the success of the campaign, Network18 English & Business News Cluster CEO Basant Dhawan said, “20 years is an important milestone in a brands life-cycle and is only possible when a brand reinvents itself with the changing consumer behaviours while reinforcing its relevance. At CNBCTV18 we have achieved the same & maintained our leadership in the business news by a substantial margin. On the 20th year milestone, we decided to drive huge brand engagement with our audiences through a "#CNBCTV18Tweetathon" programme on Twitter. Under this programme, we created a unique interactive platform connecting some of India’s eminent personalities LIVE with our audiences. And we are excited with the stupendous response we have managed to generate with #CNBCTV18Tweethaton”
Oktobuzz founder Hemal Majithia stated, “We wanted to celebrate 20 years of CNBC-TV18 in a unique way and use this occasion to engage its audience while keeping it appealing for the millennials. With this in mind, we created an Unconference - a very opposite version of a conference, the biggest of its kind in India.”
Tweetathon garnered over 530M+ impressions and trended among the top 5 campaigns in Mumbai, no.2 in Kolkata and trended in other cities like Pune, Ahmedabad, Chennai, Hyderabad, Delhi & Bengaluru.
