MUMBAI: In the first of its category, Star Movies to start a campaign called #StarMoviesplay@7 where the channel aims to bring TV and Twitter together through a unique consumer engagement model.

India's leading English movie channel has introduced many pioneering initiatives including the launch of Star Movies Select HD, monthly premieres of Hollywood blockbusters, Star Movies Secret Screening and various other campaigns to give viewers the best of English entertainment.

Being known for setting new benchmarks, the English movie channel celebrates ten years of unparalleled entertainment and path-breaking cinema in the last decade.

The channel has been Home to the Oscars since 1998 and brought some of the biggest Oscar Premieres to the Indian audiences. It is invariably also known as Home of Marvel cinematic universe as the channel has the monopoly of broadcasting all the latest Avengers action on it.

Even before the OTT (over-the-top) wars had begun to take shape, the channel had realized the need for a platform for a more esoteric viewer which led to the launch of Star Movies Select HD in 2015. The channel is dedicated to showcasing select movies that breathe fresh content and promise variety.

The channel has also launched Star Movies Secret Screening, which is a fan-based movement and has grown by leaps over the years with a love and support received from movie buffs all over India.